Who determines the list price of a property?

The list price of a property is ultimately determined by the seller. This process involves the seller evaluating various factors such as their financial goals, the property's market value, and how it compares to similar properties in the area. By setting the list price, the seller aims to attract potential buyers while also considering their own intentions for the sale.

While brokers and listing agents provide invaluable support in determining an appropriate list price—by conducting market analyses and advising the seller on pricing strategy—it is the seller who makes the final decision. The buyer does not determine the list price; instead, they may negotiate based on their perception of value and other influencing factors. This distinction is essential to understand the roles that each party plays in real estate transactions.