What is one of the primary roles of a listing agent?

One of the primary roles of a listing agent is to market the property effectively. This involves creating a strategy to promote the property to potential buyers, utilizing various channels such as online listings, social media, open houses, and traditional advertising methods. Effective marketing helps to highlight the property's features and benefits, making it more appealing to buyers and increasing the chances of a successful sale.

While determining property value, negotiating terms, and providing full disclosure are also important responsibilities within the real estate transaction process, the central function of a listing agent revolves around ensuring the property is visible and attractive to the target market. By successfully marketing the property, the listing agent can generate interest and facilitate a sale in a timely manner.