The phrase "procuring cause of the sale" is most important under which form of listing contract?

The phrase "procuring cause of the sale" is crucial in the context of an open listing contract. In an open listing, a property owner has the liberty to list their property with multiple agents simultaneously. This type of listing allows for a competitive environment where several agents can work to find a buyer.

The agent who ultimately brings the buyer and successfully closes the sale is deemed the procuring cause. This means that determining which agent is recognized as the procuring cause can directly influence commission payments. If multiple agents are competing for the same listing, it becomes essential to establish who is responsible for bringing about the offer that leads to the sale.

In contrast, with an exclusive right to sell listing, the listing agent is guaranteed a commission regardless of who brings the buyer to the table, making the concept of procuring cause less relevant. Therefore, understanding the role of procuring cause is most critical within the framework of open listings, as it directly affects agent earnings and the overall dynamics of the sales process.