Advertising must have the name of the broker company:

In advertising, it is essential for the name of the broker company to be clearly visible. This requirement ensures that consumers can easily identify the broker responsible for the real estate services being offered. Clarity in advertising helps to maintain transparency in real estate transactions, allowing potential clients to understand who they are dealing with, which is crucial in building trust and credibility in the industry.

While the prominence of the broker's name in relation to the agent's name or its presence only in print media may seem relevant, they do not emphasize the importance of visibility. The key aspect is that the broker's name must stand out clearly enough to be recognized by anyone viewing the advertisement, irrespective of the medium used. This requirement protects consumers by making sure that there are no misunderstandings regarding who the broker is and what services they represent.